Chery's new small SUV popular out of the gate, propels brand past BYD

Chery set a monthly record in November 2024, pushing it past fellow Chinese brand BYD for the month.

A total of 1762 Chery vehicles were delivered in November, with its best seller by far being the Tiggo 4 Pro.

Chery delivered 745 examples of its new entry-level SUV in its first full month on sale, more than the Omoda 5 (542 sales), Tiggo 7 Pro (203) and Tiggo 8 Pro Max (272) and accounting for 42.3 per cent of the brand’s sales.

Not only that, the Tiggo 4 Pro outsold other small SUVs like the Kia Seltos (473), Mitsubishi Eclipse Cross (627), Nissan Qashqai (302), Suzuki Vitara (324) and Toyota Corolla Cross (639).

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It’s also already beating the pricier Jeep Compass, Skoda Kamiq and Suzuki S-Cross in year-to-date figures with 1099 sales. It managed this feat against the Jeep and Suzuki in just one full month.

Chery says it expects the Tiggo 4 Pro to be its best seller in 2025. It’s the cheapest Chery, priced from $23,990 drive-away.

With 1762 sales, Chery also pushed past BYD (1552 sales) in the monthly count for the first time.

The caveats here are that BYD is still significantly ahead year-to-date (18,465 sales vs. 10,718 sales), while Chery arguably has only one direct rival for a BYD product thus far.

That’s the electric Omoda E5, which is sized and priced similarly to BYD’s Atto 3.

While Chery has previously indicated it plans to bring plug-in hybrid versions of its Tiggo 7 Pro and Tiggo 8 Pro Max here, these have yet to launch locally to take on BYD’s popular new Sealion 6.

That model was BYD’s best-selling vehicle, with 847 sold in November – 54.6 per cent of the brand’s total tally.

Both Chery and BYD are recent entrants to the Australian market, though the former had a presence here – via distributor Ateco – in the early 2010s.

BYD effectively relaunched here in 2022 with the Atto 3 after some earlier efforts selling the e6 people mover and T3 van.

It commenced Atto 3 deliveries in September 2022, with Chery commencing Omoda 5 deliveries in April 2023.

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